Wall Street Finance for the Modern Founder

Grow or start your business like an elite investor—without the decades of training. Every business has a path, find yours today.

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01 Financial Planning as an Investment

Built with one goal in mind: multiply your cash flow.

Every dollar you spend planning should unlock at least 100x in annual cash flow. That bar required three non-negotiables — and they shape every screen of Occam's Model.

01

Wall Street Rigor, Proven Results

Elite consulting frameworks — without the retainer.

Investment banking, private equity, and tax structuring methodologies power every insight. The same approaches that drive billion-dollar decisions, applied to your business to surface the highest-value moves first.

Frameworks from a decade of Wall St experience.

02

Written For Operators, Not Analysts

Every number makes sense on the first read.

No jargon, no 80-page decks. Plain-language explanations, guided workflows, and beginner-friendly steps — so you act on insights instead of deciphering them. Built for people who run businesses, not spreadsheets.

Zero finance background required.

03

A Full Planning Suite, Not a Chatbot

Purpose-built tools backed by AI with your data.

Structured financial models, scenario builders, and diagnostic tools — each informed by a decade of expert context and fed your actual numbers. Self-service, at your own pace, with the depth of a senior consultant.

Expert-grade insights, self-service delivery.

3,412
Plays run by business owners
1,402
Blueprints calculated
42%
higher follow-through with a written plan1
30%
faster growth when you plan first2
1 Matthews, Dominican Univ. (2015)  ·  2 Burke et al., J. Management Studies (2010)
02 Two paths, one method

Wherever you are,
there's a path.

Running a business today or testing an idea for tomorrow — both workflows draw on the same Wall St-caliber engine.

Playbook  ·  for owners and operators

Improve a business you already run.

Walk your numbers, get a percentile-ranked scorecard, then run custom plays that lift cash flow.

Phase 01 · Summary
$244k
→ $65k take-home cash · visual breakdown · drill into any line
Phase 02 · Scorecard
76th
percentile vs. thousands of peers · graded across all dimensions
Phase 03 ·
Plays
+$28k/yr
cash impact · fully planned before you commit a dollar
Blueprint  ·  for start-up ideas

Vet the idea you haven't started yet.

Find the income that buys your freedom — then model the months and dollars it'd take to get there.

Step 01 ·
Freedom Number
$6,450/mo
after-tax income to quit the job · custom to your finances
Step 02 ·
Blueprint
17mo
timeline to freedom · ~$32k capital required · live model
03 What founders say

From flying blind to a plan they trust and value.

Blueprint

I finally feel like I have the business side figured out for my coaching program. The AI agents caught and forecasted things I'd forgotten and helped price my services. Having a plan and timeline I understand gave me the confidence to start after years of waiting.

Ben · Founder, Purpose Over Pixels

On the financial model side of things, I'm in a great spot. I've been working on getting the business operational and landing a client. I used the last few weeks to meet with industry people to validate some of my assumptions, and it looks like everything is full go-ahead.

Pat ·Founder, Golf merchandising startup

Just went through and got my Freedom Number. Love the design and ease of everything. It makes it super easy to understand and takes a ton of stress off to have it all in front of you like that, rather than having it all in spreadsheets.

Doug ·Founder, Special needs education startup
Playbook

I got hit with a way bigger tax bill than I expected, and my finances were spread across QuickBooks and Google Sheets. And I never knew what to focus on — cost savings? A new product? Double down on something? So I just took work as it came. Playbook broke down my taxes and ranked everything by cash flow impact, so I finally know what to do.

Lissa ·Founder, Travel agency

I had a spreadsheet of expenses but no real plan. I was trying to figure out how to monetize, whether to seek funding, how to grow — all at once. Playbook gave me a full cash flow walk, not just a list of costs, which became the basis to run Plays that actually assess those options.

Debbie ·Founder, Women's financial literacy events
04 Get started, free

Pick your starting point.

Both solutions are free to start. No card required. Free tiers are the ones most owners and founders need — premium adds depth.

For owners  ·  Playbook

Create a free Playbook

Diagnose and optimize the business you already run.

  • Full guided intake — revenue, costs, marketing, debt
  • Financial summary + animated cash-flow walk
  • Percentile-ranked Scorecard across all dimensions
  • One free Play with detailed cash impact
Premium unlocks unlimited Plays, implementation plans, detailed Scorecard, drill-downs, exports, AI & human review. Create free Playbook
For startup ideas  ·  Blueprint

Create a free Blueprint

Vet the idea you haven't started yet.

  • Guided 15-minute personal financial audit
  • Your Freedom Number — federal, state & local taxes modeled
  • Custom business model for your idea + finances
  • Preview of detailed results and timeline
Premium unlocks full results, timeline details, unlimited scenarios, exports, AI & human review. Create free Blueprint
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